Meet our team

Board of directors

Ron Alford

Senior Partner

Southwestern Consulting


Ron Alford is currently a Senior Partner/Speaker/Team Leader/Business & Leadership Coach for Southwestern Consulting and a Vice President of Recruiting for Southwestern Coaching, a division of Southwestern Consulting. He was formerly a Regional Sales Director for The Southwestern Company, recruiting, training, mentoring and managing over 600 salespeople over 20 years.

His accomplishments include:

  • Company Record Holder – most coaching and revenue sold in a calendar year for Southwestern Consulting out of 130+ coaches.
  • Six-time “Sales Manager of the Year” with Southwestern Advantage.
  • Leadership Record Holder – coached and trained more top 1% producers than any other manager in the 164-year-old Southwestern Consulting history.
  • #3 lifetime producer out of over 150,000 salespeople from Southwestern Company history

Ron is the co-author of the upcoming book Redefining Possible: Proven Strategies to Break Belief Barriers and Create Your New Normal. Ron is also an “UltraMarathon” enthusiast, with events of up to 100-mile trail running races.

He married Desiree in 2016 giving them a blended family with twin nine year old boys and a seven year old daughter.